What needed to exist
A website that positions the coaching and explains the method, with a clear route into an intake.
Behind it, a platform for clients: their training, their nutrition, their progress and a weekly check-in with the coach.
STAE.
STAE is a personal training and nutrition coaching practice in Antwerp. It needed a clear public face for the method and a private platform where coaching actually happens.
What was created
A public site covering positioning, method and intake.
A client platform with training and nutrition plans, progress tracking and weekly check-ins, and a coach side to review them and give guidance.
How it behaves
A client signs in, sees this week's plan, logs progress and sends a check-in. The coach reviews it and responds. The week closes and the next one opens.
Live and in use.
Ideas are nice.Deployed onesare better.